Speed matters. In a world in which products need to be completed in an increasingly shorter amount of time, production machinery has to follow. Even though manufacturers are constantly updating their product specs, only a few pay attention to the design of their product. Without following the route of the black and white futuristic design, this study attempts to develop a dynamic aesthetic befitting of the new generation high speed CNC machining centers.
As can be seen in the sketches color is used as a dominant identifier. The resulting design still closely follows the structure of the original boxy machining center, and would therefore by relatively easy to implement. And with its more dynamic lines and more explicit color scheme, it would be the ideal starting point for a manufacturer wishing to upgrade the look of their portfolio.